Blockchain 

Pepsi Blockchain Trial a Success

On Monday, May 6, media agency Mindshare said a Pepsi blockchain trial has been carried out and that it brought a 28% boost in supply chain efficiency. At the time of writing, PEP stock is down less than 1%. Here’s what we know. Pepsi Blockchain Trial: The Details Today, Mindshare said the Pepsi blockchain trial was intended to see if blockchain could address “industry challenges” in programmatic advertising. The trial ran in March in the Asia Pacific region. Alongside Mindshare, the food and beverage company worked with MediaMath, a programmatic marketing technology firm,…

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Blockchain 

IBM Blockchain Trial Successfully Completed With Mandarins

Computer giant IBM has successfully completed another blockchain trial with the help of 28 tons of mandarin oranges. The tech behemoth tracked a shipment of mandarins from China to Singapore and used the innovative technology to do so. IBM Blockchain Trial The trial consisted of 28 tons of mandarin oranges (which equates to 3,000 cartons), delivered to China ahead of the Chinese New Year celebration, beginning on February 5th. The main shipping document, otherwise known as the bill of lading (BL), was recorded on the blockchain. A bill of lading effectively…

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